
Toyota Century Coupe Concept: Japan’s Answer to Rolls-Royce & Bentley Luxury
The unveiling of the Century Coupe Concept at the Japan Mobility Show 2025 confirms Toyota’s launch of the Century nameplate as a dedicated, ultra-luxury brand, positioned above Lexus to directly challenge Rolls-Royce and Bentley. This high-riding grand tourer features a unique pillar-less sliding door mechanism, an exclusive ‘One of One’ ethos, and a radical interior centered around a single, first-class rear throne, likely powered by a V6 Plug-in Hybrid system. Why the Century Coupe Concept


