
History of Jaguar: A Century of Trying to Be a “Copy of Nothing”
Jaguar began in 1922 as the Swallow Sidecar Company in Blackpool, founded by William Lyons and William Walmsley, and first used the Jaguar name on a car in 1935. It changed its company name to Jaguar Cars in 1945, built the XK120 and E-Type, won Le Mans seven times, and passed through British Leyland, a stock market flotation and Ford before Tata Motors bought it, with Land Rover, in 2008. Since then Jaguar has been


