News, Trends & Lanuches

The luxury car industry is no longer defined solely by Rolls-Royce, Bentley, or Mercedes-Maybach. As we move into 2025, a wave of new-age luxury car brands is reshaping what exclusivity, innovation, and craftsmanship mean in the modern era. From high-tech electric luxury startups to design-driven boutique manufacturers, these emerging names are challenging the status quo with bold ideas, sustainability, and futuristic appeal. Here’s a closer look at the world’s most promising new luxury car brands

Audi has officially launched the limited-edition Signature Line of its popular Q3 and Q5 SUVs in India, starting from ₹52.31 lakh (ex-showroom) for the Q3 and ₹69.86 lakh for the Q5. These exclusive, limited-run variants are based on the top-spec Technology trim and feature unique styling enhancements, bespoke accessories, and additional convenience features, catering to luxury SUV buyers in India seeking enhanced exclusivity and value. The models were launched on November 10, 2025.   1.

The Rolls-Royce Phantom remains the ultimate expression of automotive luxury in 2025. With its handcrafted bespoke interiors, whisper-quiet 6.75-litre V12 engine, and staggering presence, the Phantom commands its place at the apex of the luxury car market. In India, ex-showroom pricing starts from around ₹8.99 crore and can soar well beyond with bespoke customisations. Below is an in-depth breakdown of its variants, key features, and ownership value.   Variants & Pricing (India, 2025) While Rolls-Royce

Mercedes-Benz Cars division reported an adjusted Return on Sales (RoS) of 4.8% in Q3 2025, meeting its guidance range despite lower volumes and market challenges. This RoS was driven by a 10% growth in Top-End vehicles (Maybach, AMG, S-Class, G-Class). For luxury buyers, this signals the brand’s successful “value over volume” strategy, promising stronger investment in bespoke programs, better resale value potential, and enhanced exclusivity in the premium-car segment. Why Mercedes’ Margin Growth Matters When

Starting October 31, 2024, the Indian government mandates KYV (Know Your Vehicle) verification for all FASTag users to enforce the ‘One Vehicle, One FASTag’ rule. While the deadline remains, the process has recently been simplified to enhance user experience. Failure to complete KYV may still lead to tag deactivation critical concern for luxury car owners who expect seamless, premium toll passage on national highways.   Why KYV Matters – Especially for Luxury Car Owners For

For luxury-car buyers in India, the choice of transmission is the silent partner to the engine. This critical decision directly impacts refinement, driving dynamics, long-term maintenance costs, and residual value. This comprehensive guide walks you through major luxury transmission types-advanced Torque-Converter ATs (like the ZF 8-speed), Performance-focused DCTs, and Hybrid CVTs-to help discerning premium buyers choose the best gearbox for their driving style and ownership needs.   Why Transmission Choice Matters in the Luxury Segment

The Lexus LS flagship is ditching its traditional sedan form. Unveiled at the 2025 Japan Mobility Show, the LS now stands for “Luxury Space,” debuting as a radical six-wheeled MPV Concept and a sleek Coupe–SUV Concept. This shift targets premium buyers seeking versatility, electric readiness, and ultimate sanctuary, fundamentally redefining the future of Lexus luxury mobility, particularly for the evolving Indian market.   A Flagship Redefined: From ‘Luxury Sedan’ to ‘Luxury Space’ For more than

Aston Martin has announced a strategic reduction of £300 million in its five-year development plan, lowering its total investment from £2 billion to £1.7 billion. This cost discipline, driven by factors like sustained US tariffs on UK car imports and “extremely subdued” demand in China, signals a shift toward disciplined sustainability. Luxury car owners and potential buyers must understand how this decision influences future product cycles, the rollout of new technology like EVs, long-term brand

Lexus is undergoing a strategic “rebirth” under President Takashi Watanabe, transitioning from a premium automaker to a “mobility lifestyle” innovator. The brand’s focus on full electrification (BEV), new mobility formats (beyond cars), and the separation of the ultra-luxury Century marque are key drivers. This transformation aims to deliver a future of enriched luxury experiences, bespoke mobility, and next-generation, technologically advanced electric vehicles for the global luxury buyer, including the Indian luxury car market. All major