Ferrari is bringing its Universo experience to India for the first time, with the exhibition opening at the Yashobhoomi India International Convention and Expo Centre in New Delhi from 17 October 2026. The event runs through 1 November, with 17 and 18 October reserved for an invite-only preview before it opens to the public from 19 October. For a brand that has built its India business on scarcity and waiting lists, opening its world to the general public is itself the story.
What Universo Actually Is
Universo is Ferrari’s touring exhibition format, a 360-degree showcase that mixes heritage, motorsport, and current-day product rather than functioning as a straight motor show. Ferrari describes it as letting visitors “discover the passion, innovation, and relentless pursuit of excellence that define the world of the Prancing Horse”. India marks the fifth global edition, after stops in Italy, Australia, South Korea, and Thailand [Source: Autocar India, 19 September 2026].
The Cars on Show
The New Delhi edition spans Ferrari’s Classiche heritage cars, race-spec machinery, and its newest road cars, including the 849 Testarossa, the 12Cilindri, the Purosangue, and the Amalfi Spider. The F80, Ferrari’s current flagship hypercar, and the Luce, the brand’s first electric model, are also confirmed, alongside the Asia debut of the Hypersail sailing project. That is a wider spread than most Ferrari showcases in India get, which usually revolve around a single new-model launch rather than the full range plus the archive.
Why It Matters for Buyers Here
For Indian ownership, the Purosangue is the model worth watching out of this list. It is the one series-production Ferrari built as an SUV, and it already sells in a segment where buyers cross-shop against the Aston Martin DBX and the Lamborghini Urus rather than a traditional sports coupe. A brand-run exhibition of this scale signals Ferrari expects enough serious buyers in the country to justify the cost of shipping the F80 and the Classiche collection here, not just a single demo unit for dealership visits. Ferrari’s own framing supports that reading: the company called the India edition “another important chapter in Ferrari’s journey within the country”.
It also fits a pattern this year. Ultra-luxury marques have been leaning on experiential events, not just product launches, to hold attention in India’s still-small but fast-growing super-luxury bracket. A Purosangue in a showroom photographs the same as any other SUV; a Purosangue next to a Classiche 1960s race car in a curated hall does not.
Ticketing details for the public dates from 19 October have not been published yet. Anyone planning to attend should watch Ferrari India’s official channels closer to the date rather than relying on third-party listings, since none of the coverage so far confirms pricing.
FAQ
When does the Ferrari Universo exhibition open in India?
It opens on 17 October 2026 at Yashobhoomi, New Delhi, with 17 and 18 October as an invite-only preview and the show open to the public from 19 October through 1 November [Source: V3Cars press release, 19 September 2026].
Which Ferrari models will be on display?
Confirmed cars include the 849 Testarossa, 12Cilindri, Purosangue, Amalfi Spider, F80, and the Luce EV, plus Classiche heritage and race cars and the Hypersail project making its Asia debut [Source: Autocar India, 19 September 2026].
Is this a new car launch?
No. Universo is an exhibition of Ferrari’s existing and heritage line-up, not a launch event for a new model in India.
